I write across various Apple services including headlines for paid advertising and demand generation campaigns, email and onboarding series, video and social copy, international campaigns, accessibility copy, and brand guidelines.
iCloud: Brand taglines, copy identity, product landing page, 5-part email onboarding series, banner ads, and international campaigns for India and China markets.
Apple One: X-LOB emails promoting the Apple bundle of services including Apple TV, Music, iCloud, Fitness, Arcade, and News. British Summer campaign promoting the Apple bundle.
Apple TV: Promotional email campaigns tied to original series releases.
Today at Apple: Promotional content and scripts for Creative Pros for in-store workshops featuring artists who share their creative process.
Creative Projects: Promotional content and scripts for a four-part YouTube series featuring Temi Coker, Arielle Bobb-Willis, Quenton Jones and Eddy Chen.
Apple Camp: In-store summer camp for kids with an interactive coloring book.
Apple Invites: Landing page for product launch, FAQs, 5-email onboarding series, event names for event cards, and banner ads.
Emails, subject lines, and preview text as well as alt image text for accessibility and inclusive user experience.
Collaborated with creative team to develop on-brand images and messaging.
Sylva: Tahoe restaurant’s tagline, about page, chef bio, and menu. SF Gate highlighted the menu’s TOV in their review “Sylva isn't just a good restaurant for Tahoe — it's good, period.”.
Califia Farms: 2020 rebrand.
Decada Sparkling Tequila
Ladder Sport: LeBron and Schwarzenegger’s line of performance supplements.
Manner Market: Silk scarf and lifestyle brand website.
Fall is for foliage + flannels but when Vermont is too far away + plaid not your thing, there's Winter's Milk. A boozy beverage made with our smooth, creamy Oatmilk, brandy, maple syrup + spices. Sip to the season. 🍁🍂🥛
🎃 If baking a pie sounds out of your league, try our pumpkin pie smoothie. It's as easy as...well, pie 🥧 Combine bananas, pumpkin, spices, our Pumpkin Spice Latte + blend to creamy perfection 👌. (Recipe in bio)
Curated and wrote Instagram content for posts and stories for Arizona-based holistic healthcare center.
Self-published zine for my writing retreat in Italy through Trust and Travel. Includes essays, poetry, and photos from the writers who attended.
Clean Plate is a restaurant in Truckee that designer Leah Hall and I created a brand identity for.
Apple Invites: Event card copy, in-app event announcements, and FAQs.
Califia Farms: Holiday 2020 packaging poem “Cheer Up Your Cup” for coffee creamers that ran nation-wide and “You’ve met your better half” tagline for creamers that’s still running across all creamer packaging.
Decada Tequila: Web and packaging copy.
Ralph Lauren: Wrote and managed product copy for 50+ SKUs daily across clothing, apparel, handbags, accessories, and home goods.
